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Marketing Communication Training

Marketing Communication Training

  • Coach Maxilife
  • Category: Marketing and Sales Skills
  • Review
About the Course

Marketing Communication Training

Developments in the business world require companies to be able to effectively convey marketing messages to both prospective and existing customers. Even the best marketing strategy will not yield optimal results if it is not supported by effective marketing communication.

Training Marketing Communication from Maximum Life Group Designed to help participants understand how the marketing communication process works, how to convey product messages clearly, and how to effectively utilize various marketing communication media.

Objective

  • Understanding the processes involved in consumer sales and purchases
  • Understanding the 7P Marketing Mix Concept
  • Understanding marketing communication models and the platforms used
  • Improving the effectiveness of marketing communications with customers

Participants

  • Marketing / Sales / Frontline Staff
  • Back Office / Operations
  • Middle and Top Management

Training Duration

3 Hours


Hubungi Maximum Life Group untuk informasi training marketing communication, pelatihan komunikasi pemasaran, strategi komunikasi marketing, dan pengembangan kemampuan komunikasi sales dan marketing perusahaan di Indonesia

 

What Will You Learn?

Understanding the Communication Process in Marketing Effectively

Understanding the 7P Marketing Mix Concept in Marketing Strategy

Improving communication skills with prospective and existing customers

Understanding Consumer Behavior and the Purchase Decision-Making Process

Understanding various effective marketing communication channels

Able to develop an integrated marketing communications strategy

Course Curriculum

Introduction to Marketing Communication
Participants understand the basic concepts of communication in marketing.

  • Understanding the Role of Communication in Marketing

Sales and Purchasing Process
Participants understand the sales and purchasing processes from the consumer’s perspective.

The 7P Marketing Mix
Participants understand the concept of the 7Ps of marketing in marketing strategies.

Definition of Marketing Communication
Participants have a comprehensive understanding of the concept of marketing communication.

Marketing Communication Model
Participants learn about communication models in marketing.

Components of Marketing Communication
Participants understand the key components of marketing communication.

Marketing Communication Process
Participants understand the marketing communication process from start to finish.

Marketing Communication Media
Participants understand the various media that can be used in marketing communications.

Marketing Communication Channels
Participants understand the various modes of communication in marketing.

Integrated Marketing Communication (IMC)
Participants understand the concept of integrated marketing communications.

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Maxilife

23 Courses 1 Student
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